How Ford Rewards Works

Ford Rewards, formerly called FordPass Rewards, is Ford's loyalty program for eligible vehicle owners and customers. Once enrolled, you can earn Points on qualifying activities and redeem eligible Points at participating Ford dealerships.

1. Join Ford Rewards

Enroll or sign in using Ford's official Rewards website. The Ford app can also help eligible owners manage their Ford vehicle experience and access program information.

2. Earn Points

Qualifying new or certified pre-owned vehicle purchases, eligible Ford parts and service visits, and select promotions can earn Ford Rewards Points. Specific offers and eligibility rules apply.

3. Redeem Your Points

Use eligible Points toward qualifying Ford service, available offers or your next Ford vehicle at participating dealers. Points cannot be exchanged for cash.

Ways to Earn Ford Rewards Points in Canada

Ford Canada's published 2026 program highlights the following earning opportunities. Some offers are time-limited and require eligible vehicle purchases, enrollment or connected-vehicle activation.

2026 offer details: Eligible new-vehicle purchase/lease Points are subject to Ford app and modem activation conditions where applicable and are advertised through December 31, 2026. Certified pre-owned awards are up to 20,000 Points for Gold Certified and 10,000 for Blue Certified vehicles, subject to eligibility. The 5,000 first-service bonus has additional purchase, service timing and eligibility requirements. Always confirm the latest terms with Ford Canada.

Earn and Redeem Ford Rewards Points on Service

Keeping your Ford maintained may also help you earn Rewards Points. Eligible Ford and Motorcraft parts and associated labour at participating Ford dealerships can earn Points, and eligible accumulated Points may be redeemed toward qualifying service.

From routine maintenance and brakes to diagnostics and Ford vehicle repairs, the Metro Ford Service Centre at Taza Park can help you understand whether your planned service qualifies.

Ford Rewards Frequently Asked Questions

Is Ford Rewards the same as FordPass Rewards?

Ford Rewards is the current name of the loyalty program previously known as FordPass Rewards. Visit Ford Canada's official program pages for current membership information.

Can I use Points toward my next Ford vehicle?

Ford lists eligible vehicle purchases as a redemption option at participating dealerships. Redemption eligibility, value and conditions depend on the program rules.

Do all service purchases earn Points?

No. Qualifying purchases are subject to Ford's program terms. Non-Ford parts, work on non-Ford parts, taxes and fees are among the exclusions identified in Ford's published program details.

Do Ford Rewards Points expire?

Expiration and forfeiture rules may apply. Check Ford's current terms and conditions or your Rewards account for the rules that apply to your Points.

How can I check my Points balance?

Sign in to Ford Rewards using the official Ford website or access eligible account information through the Ford app.